Several of the web sources I like to use to stay up on current affairs in politics and technology have recently started blocking access to those who use ad blockers. I’ve been able to stay connected to my domains of interest by finding alternate sources (not alternate facts), or by twiddling a few browser knobs.
It seems to me that, to name two, all The New York Times and The Inquirer have done is to chase folks away from their own shops. They have reduced their own potential reader bases while doing nothing to fix their core problem. I’d love to see some numbers that say differently.
Here’s the thing, like many ad blocker users, I don’t use an ad blocker to block ads. That’s right. I use an ad blocker to block connections to web sites that I do not trust, and to block scripts that have nothing to do with a media company’s delivery of news and everything to do with increasingly shady ways of taking personal information from me.
For example, if The New York Times and The Inquirer would serve their own ads from their own domains, if those ads did not pop up and dance in front of the content I am trying to read, if they did not run sleazy little programs to sift through my browser’s internal electronic garbage can, I would look at them without complaint, with boredom perhaps, but not complaint. You know, like I do with the old fashioned paper newspaper I get every day.
It’s time to look behind you, guys and gals, because your view of the future looks pretty grim.